Just because a man lacks the use of his eyes doesn't mean he lacks vision.
- Stevie Wonder
Values
Impact
We’re not just looking at the side of sustainability that faces you as a customer purchasing our products, we’re also looking at reducing our environmental impact across our entire business.
Belief in people
With belief and trust in the people around you, anything is possible. That’s why we build our workplace on trust, respect, inclusiveness and integrity.
Creatives first
The day we stop acting like entrepreneurs, we’ll be just another fashion company.
Our success is built on creativity, innovation and the excitement of making immediate impact.
Improvement
We’re extremely proud of what we’ve accomplished, but we’re still far from perfect.
We never stop, we never settle, we redefine our limits and stretch our expectations as we do business and interact with the world around us.
Cost-conscious
Being cost-conscious is about keeping an eye on expenses and making smart, sustainable choices even in the small, every-day things.
Open-minded
We are always learning evolving to be better in every way. We strive for more inclusion, diversity and conciously understand that accepting what we do not yet know along with embracing difference can and will only make us grow.
Our Purpose
We believe that by design and collaboration across the whole supply chain; from manufacture to the consumer; we can transform the entire eyewear industry. Four Eyes London brings everyone together to make that happen, this is where our focus and mission set the foundational ethics behind our brand.
Our Mission
Our mission is to unite the fashion industry with the eyewear industry.
We aim to ignite a revolution to radically change how our materials are sourced, produced and purchased so that what the world wears and uses to see is made in a safe, clean and fair manner.
Minimal. Timeless. Stylish.
Our designers understand the needs of our customers and recognise that the creation of responsible fashion begins on the drawing board.
We started Four Eyes London because we don't believe in any compromise between style and comfort.
We want to see minimal, timeless and on-trend eyewear – we wanted to do it better – and create a brand inspired by three East London areas.
We value honesty; we relish buying from similar souls, from people who want to stand for something.
Transparency.
People. Planet.
We have stripped back the process of what eyewear is like for so many, we have popped the lid right off and are on a journey to show you everything – we challenge you to find out #WhoMadeMyGlasses.
Walk alongside us, keeping us on track and of course, whilst wearing truly fabulous glasses.
We value our makers as much as we cherish our #FourEyesTribe, from the small-scale craftsman who hand makes pieces with care in his workshop, or the independent grower who lovingly harvests his own patch of land we invest this level of transparency through our entire process.
Flexibility. Integration.
We want to create value through beautiful, ethical, quality products with a complete cycle of life.
We act precisely and responsibly in every stage of the fashion process -from design and sourcing, to manufacturing and quality control, logistics and sales through stores and online- through a unique business model with three key pillars: flexibility, digital integration and sustainability.
"My own style and life journey has taught me the power and beauty in minimalism and the importance of uniting both function and aesthetics with great craftsmanship."
- Four Eyes London, Founder
Founders Vision
Originating from East London and sculpted by his heritage and culture.
Our Founder and creative director utilised the modern ideas and innovative notions digested along his journey whilst working in the Inner City of London before transitioning into the creative space.
More Conscious
Our glasses are mainly made of Acetate, a vegetable and biodegradable material. We've discovered the combined beauty and qualities of this material acetate with a plant-based and biodegradable composition.
Function
We limit as much as possible the middleman between you and us. To achieve this, we design our glasses in our East London studio.
Once manufactured in Asia in well respected workshops, we ensure each pair serve their function over their aesthetics.
Each item is then assembled in our workshop and available to you through our online store.
Materials
Our mission is to offer you quality glasses, we are committed and really care about; our new collection made from Eco Acetate.
Unlike injection-molded poly-plastics (used for sport and cheap promo glasses) acetate is hypoallergenic.
Acetate is an incredible new process that we've discovered that combines the beauty and qualities of acetate with a plant-based and biodegradable composition.
Sustainability
The more we pay attention to what our clothes are made of, the more we care, and the more sustainable choices we make.
Just like our food and water, we like our style and love of fashion toxic-free.
